Specialized Listing Expertise in Southern NH & Northern MA
Navigating the real estate markets of Rockingham, Hillsborough, Merrimack, Essex, and Middlesex Counties requires more than just a local license—it requires an understanding of the distinct state-level logistics that affect your bottom line. Whether you are selling a family home in Southern NH or a multi-generational estate in Northern MA, I provide a data-driven marketing strategy designed to maximize your equity. With 25 years of technical sales experience and a focus on complex transitions like probate and downsizing, I ensure every listing receives elite digital exposure and expert negotiation.
Why NH and MA Sellers Choose Rob
Rob LaBrecque has been a full-time REALTOR® with Berkshire Hathaway HomeServices Verani Realty since 2017, completing 150+ transactions across Southern New Hampshire and Northern Massachusetts. He consistently ranks in the top 1% of agents by sales volume in his core markets and in the top 9% across all of Southern NH.
Before real estate, Rob spent 25 years in technical sales and engineering leadership at companies including IBM — bringing analytical rigor and negotiation discipline that most agents don’t have. He holds a B.S. in Electrical Engineering from UMass Lowell and a U.S. Patent.
His results speak for themselves: Rookie of the Year for highest sales among new agents across North America,four-time President’s Circle recipient, and Achiever of the Year — all through Berkshire Hathaway HomeServices. He has set price-per-square-foot records in Groveland, Kingston, Derry, and Exeter.
Rob specializes in listing and selling homes across Southern NH and Northern MA, with a track record that consistently ranks him among the top agents in his markets.
Deeply rooted in the following counties and towns:
Rockingham (NH)
Salem
Derry
Windham
Londonderry
Hampstead
Kingston
Brentwood
Exeter
Hillsborough & Merrimack (NH)
Nashua
Manchester
Bedford
Merrimack
Concord
Hooksett
Essex (MA)
Haverhill
Methuen
Amesbury
Groveland
Andover
Lynn
Peabody
Middlesex (MA)
Lowell
Tewksbury
Dracut
Lowell
Reading
Chelmsford
How the Selling Process Works
Selling a home is not a one-size-fits-all process. Pricing, preparation, and marketing decisions depend on your goals, timing, and the specific characteristics of the property. My role is to guide each step with clarity so decisions are deliberate, not reactive.
Goals, Timing, and Constraints
We start by understanding your priorities, timeline, and any constraints that affect how the sale should be approached.
Pricing and Positioning
Pricing is determined using current market data, buyer behavior, and the property’s condition, location, and features. The strategy is tailored to your goals and adjusted to market conditions.
Preparation and Presentation
I help you focus on improvements and preparation that influence buyer perception and value, while avoiding unnecessary work that doesn’t move the needle.
Marketing and Exposure
Your home is professionally presented and actively promoted to reach the right buyers early, when interest is highest.
Showings, Offers, and Negotiation
I manage showings, review offers clearly, and negotiate with a focus on terms, timing, and net results, not just headline price.
From Contract to Closing
Once under agreement, I coordinate the process with attorneys, lenders, inspectors, and other parties to keep everything on track through closing.
Marketing and Exposure
Once pricing and preparation are set, marketing execution becomes about clarity, reach, and follow-through. The goal is to present the home accurately and ensure it reaches serious buyers early, when attention is highest.
Professional Photography
Every listing is professionally photographed to accurately show layout, condition, and key features. When appropriate, aerial photography is used to capture lot characteristics and surrounding context that buyers consider before scheduling a showing.
Floor Plans
Clear, accurate floor plans help buyers understand how a home is laid out before they schedule a showing. By showing room relationships and flow upfront, floor plans reduce uncertainty and lead to more informed interest.
Virtual Tours
Virtual tours allow buyers to explore a home remotely and at their own pace, helping them understand the space before visiting in person. This added context leads to better-qualified showings and more confident buyer interest.
Virtual Staging
For vacant or hard-to-visualize spaces, virtual staging may be used to help buyers understand scale and potential. It is applied selectively to support presentation without misrepresenting the home.
Online Distribution and Promotion
Listings are actively promoted across all major home search platforms to reach buyers beyond basic MLS exposure.
Every listing I market includes paid promotion with the 3 largest consumer search engines: Zillow Showcase, Realtor.com Spotlight, and Homes.com Boost.
These platforms limit promoted placement by region and sell advertising capacity intentionally. Access requires ongoing investment and reserved bandwidth, which prevents competing listings from receiving the same exposure. As a result, most agents do not participate at this level.
Complimentary Concierge Service
Seamless Moving & Home Management with LiveEasy
From pre-move planning to home maintenance, Live Easy Concierge offers personalized support with everything from setting up utilities to finding trusted service providers—making your move stress-free and your home management effortless.
Showings, Offers, and Negotiation
Once a home is on the market and attracting interest, careful management of showings, offers, and negotiations becomes critical. This phase is about protecting leverage, maintaining momentum, and making informed decisions under real buyer pressure.
Managing Showings and Access
Showings are coordinated to balance exposure with respect for your time and privacy. Scheduling, access, and communication are handled to keep momentum strong without creating unnecessary disruption.
Monitoring Buyer Activity and Feedback
Buyer activity and feedback are reviewed to understand how the home is being perceived. When adjustments are needed, they are based on real input rather than assumptions or guesswork.
Offer Review and Comparison
Every offer is evaluated beyond the headline price. Financing strength, contingencies, timelines, and overall risk are reviewed so you understand the true value of each option.
Negotiation Strategy
Negotiation is approached with a clear strategy rather than reactive countering. The focus is on securing favorable terms, protecting your position, and keeping the transaction moving toward a clean closing.
Managing Offers
In competitive situations, offers are managed carefully to preserve leverage and fairness. Decisions are guided by structure and clarity, not pressure or urgency.
Keeping Sellers Informed
Throughout this phase, communication stays clear and consistent. You’ll always understand where things stand, what options exist, and what the next decision point is.
What Sellers Are Saying
“Rob was the seller’s agent when I purchased a home in 2020 and I was extremely impressed with his professionalism, personality, and honesty. When I sold the home in 2025, I didn’t even entertain the idea of calling another agent.”
– Lucas C., Hampstead
“Rob is an excellent real estate agent — extremely knowledgeable. He recommended the correct price to list at and offered suggestions to stage the home at little cost to make it more attractive to buyers. Rob has a strong sense of ethics along with a fantastic personality.”
– Linda R., Hampstead
Rob has 50+ five-star reviews on Google, Zillow, and Realtor.com.
Frequently Asked Questions from NH & MA Home Sellers
How long does it take to sell a home in Southern NH?
In Southern NH, well-priced homes have typically gone under agreement within 14–30 days in recent years. The full process from accepted offer to closing generally takes an additional 30–45 days, depending on financing and inspection timelines. Total time from listing to closed sale is typically 6–10 weeks for a well-prepared home.
What does a listing agent do that a seller can't do alone?
A listing agent handles pricing strategy, professional presentation, marketing execution, showing coordination, offer review, negotiation, and transaction management through closing. The difference between agents is largely in how well each of those is executed — particularly pricing accuracy, marketing reach, and negotiation discipline.
How is my home's value determined?
A home’s value is determined through a Comparative Market Analysis (CMA) — a review of recent sales of similar homes in the same area, adjusted for differences in size, condition, location, and features. Online estimates like Zestimate use automated models that can’t account for a home’s actual condition or local market nuance. A professional CMA is more accurate and accounts for current buyer behavior.
What should I do to prepare my home before listing?
Focus on decluttering, deep cleaning, and addressing deferred maintenance that buyers will notice during showings or inspection. Fresh paint in neutral colors and professional photography make a significant difference. Not every improvement is worth the cost — the goal is to maximize perceived value relative to what you spend.
What does it cost to sell a home in New Hampshire?
Seller costs in NH typically include real estate commission, a NH transfer tax (currently $0.75 per $100 of sale price, split between buyer and seller), attorney fees, and any agreed-upon buyer concessions. The total varies by sale price and transaction terms. I provide a full net sheet before you list so you know exactly what to expect at closing.
What happens after I accept an offer?
Once you accept an offer, the buyer typically schedules a home inspection within 5–10 days. If the home requires a mortgage, an appraisal follows. Both parties’ attorneys review the Purchase and Sale agreement. I coordinate with all parties — attorneys, lenders, inspectors, and the buyer’s agent — to keep the transaction on track through closing.
Is now a good time to sell in Southern NH?
Southern NH remains a seller-favorable market with limited inventory and consistent buyer demand. Well-priced, well-presented homes continue to attract strong offers. Timing depends on your personal situation — reach out for a current market assessment specific to your property and town.
Contact us
Ready to find out what your home is worth? Let’s talk. Whether you’re 6 months out or ready to list now, I’ll give you a clear picture of your options — pricing, timing, and what to expect. No pressure, just straight answers.