Specialized Listing Expertise in Southern NH & Northern MA
Navigating the real estate markets of Rockingham, Hillsborough, Merrimack, Essex, and Middlesex Counties requires more than just a local license—it requires an understanding of the distinct state-level logistics that affect your bottom line. Whether you are selling a family home in Southern NH or a multi-generational estate in Northern MA, I provide a data-driven marketing strategy designed to maximize your equity. With 25 years of technical sales experience and a focus on complex transitions like probate and downsizing, I ensure every listing receives elite digital exposure and expert negotiation.
Why NH and MA Sellers Choose Rob
Rob LaBrecque has been a full-time REALTOR® with Berkshire Hathaway HomeServices Verani Realty since 2017, completing 150+ transactions across Southern New Hampshire and Northern Massachusetts. He consistently ranks in the top 1% of agents by sales volume in his core markets and in the top 9% across all of Southern NH.
Before real estate, Rob spent 25 years in technical sales and engineering leadership at companies including IBM — bringing analytical rigor and negotiation discipline that most agents don’t have. He holds a B.S. in Electrical Engineering from UMass Lowell and a U.S. Patent.
His results speak for themselves: Rookie of the Year for highest sales among new agents across North America,four-time President’s Circle recipient, and Achiever of the Year — all through Berkshire Hathaway HomeServices. He has set price-per-square-foot records in Groveland, Kingston, Derry, and Exeter.
Rob specializes in listing and selling homes across Southern NH and Northern MA, with a track record that consistently ranks him among the top agents in his markets.
Deeply rooted in the following counties and towns:
Rockingham (NH)
Salem
Derry
Windham
Londonderry
Hampstead
Kingston
Brentwood
Exeter
Hillsborough & Merrimack (NH)
Nashua
Manchester
Bedford
Merrimack
Concord
Hooksett
Essex (MA)
Haverhill
Methuen
Amesbury
Groveland
Andover
Lynn
Peabody
Middlesex (MA)
Lowell
Tewksbury
Dracut
Lowell
Reading
Chelmsford
The Selling Process
Most agents “list” a home; I engineer a successful closing. Using a 5-step technical framework, I remove the guesswork from your transition.
Technical Property Audit
We don't just look at paint colors. I leverage my engineering background to identify potential structural or mechanical "red flags" before the inspector does, protecting your net proceeds.
Precision Valuation Strategy
No "gut feelings." I provide a deep-dive market analysis using real-time absorption rates and neighborhood-specific data to pin down the exact "sweet spot" for your listing price.
Advanced Digital Deployment
Your home is launched with a full "Digital Twin" (Matterport 3D) and 4K aerial intelligence, ensuring it ranks at the top of search algorithms on Zillow, Realtor.com, and Homes.com.
Strategic Negotiation
Drawing on 25 years of high-stakes corporate negotiation at firms like IBM, I don't just "present" offers—I vet them for financial strength and leverage multiple bids to maximize your equity.
Frictionless Closing Management
From smoke certs to title hurdles, I manage the logistics of the NH/MA border transition so you can focus on your move, not the paperwork.
Marketing and Exposure
Once pricing and preparation are set, marketing execution becomes about clarity, reach, and follow-through. The goal is to present the home accurately and ensure it reaches serious buyers early, when attention is highest.
Algorithm-Optimized HDR Imagery
I don’t just take pictures; I capture data points. Using High-Dynamic-Range (HDR) imaging, I ensure your home’s lighting and layout are optimized for the Zillow and Realtor.com search algorithms, stopping the scroll and increasing click-through rates by up to 60%.
Spatial Logic
Clear, accurate floor plans help buyers understand how a home is laid out before they schedule a showing. By showing room relationships and flow upfront, floor plans reduce uncertainty and lead to more informed interest.
3D Immersive Digital Twin
I create a 24/7 Virtual Open House using custom 3D technology. This allows out-of-state buyers (particularly those relocating from the Greater Boston area) to walk through your home with ‘dollhouse’ precision from their phone or desktop.
Visual Intelligence
For vacant spaces or unique layouts, I use high-end virtual staging to demonstrate scale and potential. This helps buyers visualize their future life in the home without the $5,000+ cost of physical furniture rental, protecting your net proceeds.
Market Dominance
Most agents rely on the MLS and hope. I proactively invest in Zillow Showcase, Realtor.com Spotlight, and Homes.com Boost. By paying for ‘Featured’ placement, I ensure your home stays at the top of the search results, capturing 3x more views than standard listings.
Complimentary Concierge: Managing the Logistics of Your Move
Powered by LiveEasy – Your Personal Move Manager
Selling your home is only half the battle; managing the transition is the other. To ensure a frictionless move, I provide my clients with a complimentary Concierge Move Manager. This tech-enabled platform, powered by LiveEasy, automates the “busy work” of moving—saving you hours of phone calls and logistical stress.
The Benefits
Utility Automation: One dashboard to transfer electricity, gas, water, and internet—no waiting on hold.
Vetted Service Pro Network: Instant access to top-rated local movers, cleaners, and contractors across the NH and MA.
Mail & Identity Updates: Seamlessly update your address with the USPS and DMV.
Lifetime Support: This isn’t just for moving day; you have access to these concierge tools for as long as you own your next home.
Showings, Offers, and Strategic Negotiation
Once your home hits the market, the goal shifts from marketing to value defense. I manage this phase with high-stakes precision—leveraging real-time buyer data to protect your momentum, maintain your leverage, and ensure every decision is backed by market intelligence, not just pressure.
Vetting & Risk Analysis
Not all offers are created equal. I perform a “stress test” on every bid, verifying the financial strength of the buyer, the reliability of their lender, and the potential impact of their contingencies. We don’t just pick the highest price; we pick the highest probability of closing.
Inspection Defense
This is where most deals fall apart. Using my technical background in construction and engineering, I help you navigate the home inspection phase. I can often debunk “red flags” and negotiate repair credits or price adjustments that keep the deal on track without draining your proceeds.
The Multiple-Offer Playbook
When we generate multiple bids, I use a structured “Round Robin” negotiation style to create a transparent but competitive environment. This ensures we extract every dollar of market value while maintaining your leverage as the seller.
Measured by Results: Client Success Stories
Five-star outcomes across the Southern NH and Northern MA border, driven by technical expertise and a commitment to my clients’ equity.
Under Agreement in 4 Days
Rob is the best realtor I ever had the pleasure to work with. His property marketing skills are tops. My home was under agreement in 4 days! You can’t ask for better than that. He is an outstanding person with high ethics and integrity… I highly recommend Rob to anyone selling or buying a home.
— Kate L. | Salem, NH
Engineering & Quality Insight
Rob was extremely helpful in helping us assess quality. He’s very knowledgeable about construction and engineering issues… We never felt like he was putting a sale before service.
— Kristin S. | Epping, NH
Seamless FL to MA Transition
We moved here from out of state, which was incredibly difficult, especially in this market. Rob helped us every step of the way. His knowledge of the local Massachusetts market made our transition to Peabody possible despite the logistical challenges.
— Lindsey C. | Peabody, MA
Unwavering Trust & Repeat Business
Rob was the seller’s agent when I purchased a home in 2020 and I was extremely impressed with his professionalism, personality, and honesty. When I sold the home in 2025, I didn’t even entertain the idea of calling another agent.
— Lucas C. | East Hampstead, NH
A Proven Track Record of 5-Star Outcomes.
Rob has over 50+ five-star reviews from homeowners across the NH and MA border. Read the full, unedited history of my client successes on Google, Zillow, and Testimonial Tree.
Frequently Asked Questions from NH & MA Home Sellers
How does your technical background actually help sell my home?
Most agents focus on aesthetics. I focus on structural integrity and system performance. By identifying potential ‘deal-killers’ in your HVAC, electrical, or foundation before we list, we maintain leverage during the inspection phase and prevent price re-negotiations.
Are you a New Hampshire or a Massachusetts agent?
Both. I am fully licensed and active in both states. This is a critical advantage for border-market sellers, as it allows me to market your home to a massive pool of buyers migrating across the state line, ensuring we aren’t limiting your home’s exposure.
How do you determine the listing price?
We move past the ‘gut feeling’ method. I use a data-driven approach that analyzes current absorption rates, inventory delta, and adjusted comparables. We price your home like a high-value asset, not a commodity
Do I have to do all the repairs you suggest before listing?
Not necessarily. My ‘Vetting & Risk’ analysis helps us categorize repairs into two buckets: ‘Value Add’ (ROI) and ‘Liability.’ We focus only on what will protect your equity or increase the final sale price.
What is your 'Multiple Offer Playbook'?
t’s a specific protocol for managing high-interest scenarios. Instead of just picking the highest number, we vet every offer for financing strength, appraisal gaps, and closing certainty to ensure the deal actually crosses the finish line.
Get Your Custom Move-Ready Plan
Automated tools are a start, but they don’t see your home’s unique upgrades or the current demand in your neighborhood. Fill out the form below for a professional, 25-point valuation and marketing strategy.
Contact us
Ready to find out what your home is worth? Let’s talk. Whether you’re 6 months out or ready to list now, I’ll give you a clear picture of your options — pricing, timing, and what to expect. No pressure, just straight answers.